OMG who stole my ads?

Street artist and photographer Etienne Lavie came up with the idea of replacing commercial ads all over Paris with famous french masterpieces. The “OMG who stole my ads?” campaign seems to reclaim the right of not being exposed to invasive mass advertisements and imagines a city where art and cultural heritage prevail over market dynamics.

visit the website: http://etiennelavie.fr/galleries/omg-my-ads/