moodboard - Paul's brand history

moodboard - Paul's brand identity

moodboard - Lavazza's brand history

moodboard - new Lavazza's brand identity research

moodboard - Lavazza's sustainability care

plan - the new Lavazza cofee corner inside Boston Paul's bolangerie

interventions - 1 top counter: product display, lighting, cupboard; 2 - front counter: product display, Lavazza branded area with coffee machine; 3 - front counter Paul's style; 4 - brand and pay-off area; 5 - Lavazza Tierra!'s photo area with graphic wall or frames; 6 - alternative product display

A solution / 1st alternative - front counter (front, section); back counter (front, section)

A solution / 2nd alternative - front counter (front, section); back counter (front, section)

B solution / 1st alternative - front counter (front, section); back counter (front, section)

B solution / 2nd alternative - front counter (front, section); back counter (front, section)

C solution / 1st alternative - front counter (front, section); back counter (front, section)

C solution / 2nd alternative - front counter (front, section); back counter (front, section)